FLAT26 Services

Branding

Are you launching a new project and need a powerful brand to make it stand out? Or maybe you have a visual identity but it isn’t working for you anymore? We can help. Whatever your needs, we will create a brand that tells your story in unique ways.

What we can do

Brand strategy

Verbal Identity

Visual Identity

Brand identity workflow

Research phase

The research phase allows us to know and understand the brand, its customers and the market. This phase has different stages and processes.

Research

We will research customers and users, their needs and perceptions. Through benchmarking, we will analyse competitors’ strengths and weaknesses, analyse trends, and discover common points and opportunities for improvement.

Discovery Phase

We will define the brand’s vision, strategies, objectives and values. We will analyse and organise the information gathered during the research to draw conclusions based on our goals.

Modelling (Brand model)

We will define the brand positioning, value proposition, differentiators and competitive advantages. We will build a brand vision aligned with the business strategy. We will create customer and user profiles to fully understand who is our audience, how they behave and what they expect from our brand.

Research findings

We will present and discuss the research findings and conclusions to make sure we are all on the same page.

Naming

After the research, we will come up with a name for the brand.

Workshop

We will hold a two-hour workshop in which we will understand each team member’s vision of the brand.

Definition

After the workshop the FLAT26 team will work on several naming proposals based on the results of the workshop.

Final naming

We will present a few naming options that we will discuss to make the final choice.

Look & Feel

Based on the research process, we will create a series of reference-based mood boards to present and discuss with the Ruvida team. In this way, we will ensure that our vision for the brand identity is aligned.

Design

Once we have agreed on the look & feel of the brand we will start the design phase, when we will start to create the different elements that will make up the brand.

Approach

Starting from the selected mood board, we will create a series of moodboards with different proposals for the visual identity. These will include proposals for the logo, corporate colours, typography and graphic elements. These moodboards will be presented and discussed with the aim of shaping the final moodboard.

Final design

Once the moodboard is approved, we will work on the final elements of the brand, refining the logo, typography, colours and graphic elements.

Brand touchpoints

We will perform a global analysis of the brand to define the touchpoints of customers and users with the brand. This will lead us to define the different brand elements and materials that we will need to design in the future. Each touchpoint is an opportunity to expand brand visibility and increase customer and user loyalty.

Brand elements

We will define and design the different brand elements that are necessary for the first stage.

Consistency

We will create a set of rules on how the visual identity should be used. This tool will help ensure consistency in the use of the identity across all touchpoints. This will build trust and ensure a good and correct perception of the brand by our users. We will compile all these standards in a brand manual with the following sections: Uses of the logo, colour palette, use of typography, use of graphic elements and brand applications.

Brand Strategy

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