When Patricia contacted us, we thought her business was a traditional hairdresser, looking for new younger clients. Asking and listening to her story, values, goals, and philosophy, we discovered the Shungit, the USP (Unique Selling Point) of the business.
The research we did about Shungit, competitors and Patricia’s references, allowed us a total understanding of the business and an absolute involvement. The objective, give Patrizia’s identity a 180º turnaround.
ACTION & TOP OUT
As it could not have been otherwise, the Shungit becomes the brand concept, its strength, and spirit. It is the key element of the corporate image and of the services offered.
Our logo is approachable, clear and makes easy the brand identification. The contrast between black and white, straight and curved lines, contribute to immediate brand recognition. It communicates professionalism and elegance, happiness, fantasy, youth, activity, and energy.
A young and energetic font that represents vitality, elegance, and professionalism, based on the contrast of straight lines and curves. Combined with a sans serif font that enables readers to focus and immerse themselves in the content of the text. The result, a brilliant typographic combination.
“FLAT26 is an extraordinary team with a great human quality. Their professionalism and empathy with the customer make every project easier. Working with them means certainly a success. It is always a pleasure to work with them.”
Patrícia Rodríguez Juarez